The Story of Frugal McDougall
Frugal McDougall was born in 1956, 10 years after the inception of McDougall Insurance, when Lorne McDougall, founder of McDougall Insurance & Financial, decided to run for Alderman. Today at McDougall Insurance, we embrace the true meaning of being frugal as our mantra: economical in use or expenditure; prudently saving or sparing; not wasteful. By keeping all these values in mind with every client we serve, we remain true to our frugal roots. We are the largest insurance brokerage in Eastern Ontario. Thanks to our size, we are able to leverage our relationships with partnering insurance companies to find policies that work for you, our valued clients. With 29 office locations throughout Eastern Ontario and over 300 employees, you can be sure we have an insurance broker nearby who will follow Frugal McDougall’s example and can help you find the best insurance coverage for your needs. You can also request a free Ontario insurance quote online for the specific coverage you are looking for. Our Ontario insurance brokers at McDougall Insurance & Financial pride themselves on being able to service all of your insurance coverage needs. Our experienced personal insurance brokers can help you with your home insurance, car insurance, or recreation insurance.
We have commercial insurance brokers that are experts in their niches and leverage their industry knowledge and relationships to find your company the most effective and comprehensive business insurance policies.Our life insurance and financial services department provide policies that can help you, your family, your company or your employees prepare for the future and make sure the right coverage is there for you every step of the way. And finally, we even have an in-house Lloyd’s contract, which is where insurance was created. Think you have something we can’t insure? Try us.
We understand about maximizing your benefits so that you or your family can receive the best compensation if you crash your car, lose or damage your house and/or its contents, or become seriously ill and unable to work. Even your life can be insured so that your family is protected financially should anything happen to you.
Regardless of the type of insurance you are looking for, the insurance brokers at McDougall can help you protect yourself, your family and your assets with the most effective, economical policies available. Contact our brokers today at 800-361-0941 to learn more about the Ontario insurance policies available to you. You can also request a free insurance quote online and find out how affordable protecting your family and future can be.
It all began in the 1950s. The city council of Belleville was spending money like it was going out of style. Lorne McDougall decided to run for Alderman. He was a man who was much more careful with money and new that something had to change. He came up with the slogan in 1956: Vote Frugal McDougall! Of course he won the position of Alderman and we like to think it was because of his impeccable slogan.
So why are we bringing this up now? Well, the marketing whiz kids of the current McDougall Insurance, seeking to stand out from the crowded insurance marketplace, dusted off the old slogan and Frugal McDougall was re-born!
Wait, what does frugal even mean? Does it mean cheap? No, absolutely not! Did you not read The Beginning it means careful with your money or as Dictionary.com defines it:
- Frugal: economical in use or expenditure; prudently saving or sparing; not wasteful
Hey, that’s us! We’re Frugal McDougall.
After all of this marketing and bringing back the Frugal McDougall slogan and even adding our very own mascot we needed to figure out a way to tie everything back together. That is where you come in, our client.
We want our clients to be wise with their money and we are hear to help. Insurance can be expensive, we get that. Luckily, we have access to more insurance markets for more products than any other broker in Eastern Ontario. That means helping our clients find affordable rates, with the proper protection and cover in place. Now that is what we call being wise with your money or FRUGAL.